In fact, many of these social service organizations would close if it weren’t for the gifts and money they receive from donations and fund-raising events.
However, our customers and many other nonprofits are not using their website as an effective tool – a tool that could generate even more donations.
Nearly every one has a website page or button that says “Donate Now“. Or “Contribute“. A few get a bit more creative; being more vague by using phrases like “Get Involved” or “Here’s How to Help” as a navigation tab or link that leads potential donors to mail in a check.
We have a few tips to help make sure your nonprofit agency gets the most out of your website. Help where you need it most… in your wallet.
One trick that marketers and advertisers have always used is to lure people in with the unknown. Not to deceive but to tantalize. To layer a product or service in mystery. And to provide an emotional release.
Would you like to see what’s behind Door Number Three?
You remember all those emotional coffee TV ads and long distance phone company commercials. They pulled you in because you wanted to know more and to see a happy ending. Live variously through those characters.
You wanted to laugh, to cry, to feel a bit more human.
Give your website visitors those same feelings.
Imagine replacing a Donate Now button or a “Here’s How You Can Help” link with this:
This Story Will Make You Cry
And the page it leads them to provide a heartwarming story about one of your clients and how your organization made a difference. At the end of this emotional tale, you explain to your visitors that more stories like this one can happen – but only if they become a donor and make a contribution.
What tales can your nonprofit spin? What emotional strings can you pull? What emotional outlet can you provide on your website to help more people to donate to your cause? It takes some effort to think of these things and be creative – but imagine what the payoff will be.
Another issue many sites have is they ask for a donation but don’t really help make it easy for their visitors.
They beg for help and simply provide an address where the check can be mailed. Even if someone were ready to donate, how likely will it be that they’ll follow through that minute – while on their computer and looking at your website?
Will they go grab their checkbook, write out the check, get an envelope and write down your address, lick a stamp, walk out to their car and drive it to the mailbox?
A few might, but most would like to have a choice. They want multiple ways to give to your organization. They may need that address, but you can give them a phone number to call. You can provide a link to donate online, through Paypal or another service. You can give them an email address. Let them know all the ways they can help – giving money, a car, office supplies, land, etc.
Providing options will loosen those purse strings and help you get what you need to make a difference for those you serve.
About Vertex Systems, Inc.
Vertex Systems is a leading provider of software and support solutions for social service nonprofits that serve people with disabilities. Vertex Systems software helps human service agencies be more efficient and effective, provide quality information for better decision-making, and stay compliant with regulators and accrediting bodies. For 30 years, Vertex Systems has offered field-proven solutions that provide accurate electronic documentation solutions to help streamline the processes at over 450 agencies.
We offer case management, attendance, financial management, manufacturing management, service billing, and client payroll management software systems. Vertex Systems also provides an enterprise solution that connects all the modules together to improve teamwork, increase accuracy, and reduce steps to save time and save money for agencies that serve those with disabilities.
Visit Vertex Systems software for more information about our state-of-the-art solutions for agencies that serve persons with disabilities and barriers to employment.